VIT ZEMCIK Thinking in Motion




I'm a motion designer focusing on 2D animation, explainers, UX motion and product design. I work for Oficina and Vistag and I'm also a proud host of the Mouvo festival. I teach motion design at university and also provide UX motion consulting to tech firms and startups. My main focus is the use of motion for product design a user experience. During last ten years I’ve developed a strong sense for timing and pace of design elements and understand the motion as a Animation enables one to simplify and make a hierarchy of the information structure the user is engaged with. Meaningful phasing of information, their motion and transformation together help to navigate in the digital space. Motion of graphic elements becomes inevitable and a key building part of the current visual design. Timeline based development and natural narrativity enables design to simplify. Thanks to animation the things become tangible and physical. Motion design is not just an eye-candy nor graphics in motion. It's an elementary way of thinking and an important core of the dynamic visual communication and its creation. Experience 2014–now Oficina 2017–now Vistag 2013–2014 Mainframe 2010–2013 Czech Television 2006–2010 Florbal.cz UX Motion consulting Konica Minolta, Brno Seznam.cz, Prague Czech Grand Design Education Communication Studies, Masaryk University, Brno Digital Media, Masaryk University, Brno Visual Communication, Høgskolen i Buskerud, Drammen (exchange visit) Honors 2016 - ADC Czech Creative Awards - Gold Award (Nova sport channel design) 2016 - The National Design Prize in the Communication Design - Slovakia (RTVS) 2016 - Czech Grand design - Graphic designer of the year (Mouvo) 2017 - Promax BDA Global Excellence: Sport program Image spots (Nova Sport) 2017 - Europe for festivals, festivals for Europe - Remarkable festival (Mouvo) 2018 – Czech Grand design - Illustrator of the year wider nomination (Camp) Go back